Customer Reviews

Take advantage of the benefits offered by product and customer review pages.  Consumers are turning to other consumers for advice on what to buy. By including customer reviews & ratings on product listings or inviting your clients to set up a review account with Citysearch that can be viewed on your website, you are helping your potential clients determine if your product is what they really want.

According to a survey by Deloitte’s Consumer Products group, 62% of Internet customers read consumer-written product reviews; from that group more than 8 in 10 say their purchase decisions have been directly influenced by the reviews.

In addition, 7 in 10 of the 62% share the review information with others, therefore magnifying the impact.  The “Social Commerce Report 2007” said customer product reviews are increasing retail conversion rates, site traffic, and average order value.  Internet retailers can take advantage of customer reviews by adding the section to their website or by directly linking to a dedicated review website.

So get a customer review system started!  Let your clients be a marketing tool for your company.

For more information about using customer reviews for your business contact Talbot Services at 359.7741 or www.talbotservices.com .